Re: Violence sells

From: Carlotta Tyler (
Date: Sun Jul 04 1999 - 12:00:52 EDT

You wrote:
>Let me get this straight here; you're going to boycott a product simply
>because it shows a parody of Bruce Lee and Ralph Macchio claymation figures
fighting? Sometimes I agree with the people on this list, sometimes I >don't,
but this is going a bit too far. I personally enjoyed the >commercial, even
though I don't exactly like the product. It's Brisk, baby.

This response indicates a gap between two ways of seeing, based on two
different experiences of life at the other end of the fist or foot...If you
could ever attain the feats of the fighter, the kick box, the hard right to the
jaw....and live to tell about can identify with the figures and buy
the product.

If, on the other hand, face, foot, experience-base, you would stand a
50-50% chance of getting killed for raising your hand, fist, foot to the
attacker you would look at this "parody" differently. As I do....and that is
why I emailed my repugnance to the advertiser.

Brisk depends on whose face has the cleat marks. Empathy depends on seeing
that difference. Progress relys on us all "getting" this distinction.


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