I tried posting my question earlier but I never saw it show up: is it worth
while to use the pink and lavender, girl-stereotype marketing, to sell
computer games for girls that get them to be more tech-savvy and comfortable
with computing? Perhaps it is worth making pastel legos to get more girls
thinking spatially and building and constructing instead of only playing with
dolls.
As I design computer games for girls, I ask myself this question on a daily
basis. My take is, the girls who aren't stuck in the "hairspray and nail
polish" rut don't need me to turn them on to technology. The ones who need
the additional skills are precisely the ones who would be attracted by pink
and lavender.
What do other people feel about this issue? I'd love to get some adult
feedback.
Thanks,
Isabel Walcott