Educating Physicians Through Instructional Television
From Winter 1995Volume II, Number 1
NHTSA has entered into a cooperative agreement with American Medical Television
(AMT) to produce and disseminate three instructional television programs
to educate physicians about motor vehicle-related injuries and their prevention.
AMT is an American Medical Association educational program for physicians
broadcast on the Discovery Channel and CNBC. The 30-minute programs will
educate physicians about motor vehicle injury prevention, increase their
commitment to educate their patients (and colleagues) about this issue,
and promote their participation in community traffic safety programs.
The programs will focus on impaired driving, occupant protection, and pedestrian
and bicycle safety. The programs will air in February 1995. Videocassettes
will also be distributed to all medical schools and residency programs in
internal medicine, family practice, pediatrics, emergency medicine, neurosurgery,
and obstetrics/ gynecology, as well as to regional NHTSA offices and be
made available to other interested parties. Print materials will be available
that, in conjunction with the videotapes, will allow physicians to receive
continuing medical education credit and provide a reference source on the
prevention of motor vehicle-related injuries.
The program will be promoted in a number of AMA publications, including
the Journal of the American Medical Association, the Archives of Pediatrics
and Adolescent Medicine, and the Archives of Family Medicine. In addition,
AMT will air a number of public service announcements on impaired driving
and occupant protection provided to them by NHTSA.
Research has demonstrated that physicians can play a key role in changing
the risk behaviors of their patients. This collaborative effort between
the medical community and NHTSA seeks to increase this often under-utilized
resource for injury prevention. For more information, contact Susan Gorcowski
at NHTSA, (202) 366-2683.
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Revised: October 22, 1996
