Social Norms Alcohol Problem Prevention for Youth

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The Social Norms Alcohol Problem Prevention for Youth (SNAPPY) project is a three-year pilot study of a school- and community-based media campaign to correct misperceptions of high school student drinking norms. This type of prevention program-commonly known as a "social norms marketing campaign"-has shown promise on several college campuses, but little formal evaluation of this approach has been conducted in high school settings. SNAPPY is designed to examine the feasibility of implementing this approach at the high school level and gather data regarding its effectiveness.

The study is taking place in one intervention community and one comparison community. The comparison community will receive the media campaign during the last year of the study. Data will be collected through an annual student survey and a range of qualitative methods.

The SNAPPY project is located within the Health and Human Development division of Education Development Center, Inc. (EDC). EDC is also home to the Social Norms Marketing Research Project (SNMRP), a five-year randomized study of social norms marketing at thirty-two colleges around the country.

We are grateful for the support of the National Institute on Alcohol Abuse and Alcoholism (NIAAA), which funded SNAPPY through a grant to EDC. In addition, we appreciate the financial support of the MetroWest Community Health Care Foundation and the Newton-Wellesley Hospital. Both funders have supported previous prevention work on behalf of the Wellesley Board of Health, and they continue to demonstrate their commitment to community-based health promotion by providing supplemental funding for the SNAPPY Project.


Social Norms Alcohol Problem Prevention for Youth
is a project of Health and Human Development Programs, a division of EDC.

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Last Update: 12 March 2003