Resource Lists

Social Norms Marketing Webpage of the Higher Education Center for Alcohol and Other Drug Prevention
Includes an up-to-date literature review, examples of college social norms marketing campaigns, and extensive links and resources, including free publications.

National Social Norms Resource Center
Offers examples of other social norms campaigns

Secondary School and Community Social Norms Projects

DCP/SAFE, DeKalb, IL
Information and examples of high school social norms campaigns addressing alcohol, tobacco, and other health and safety issues.

Montana's Most of Us Campaign
Most of Us is a research project based at the Department of Health and Human Development at Montana State University-Bozeman that has conducted a range of health promotion projects, including the first statewide application of social norms marketing and use of social norms related to tobacco and seatbelt use on a wide scale.

Evanston Township High School
Describes a social norms marketing campaign targeted primarily at reducing the use of alcohol and tobacco among ETHS students.

Hobart and William Smith Colleges Alcohol Education Project
Includes a link to Secondary School Initiatives.

Massachusetts Governor's Highway Safety Bureau (GHSB)
A Massachusetts Governor's Highway Safety Bureau (GHSB) prevention model to reduce the incidence of teen and young adult abuse of alcohol and the number of related negative consequences.

EDC's Multisite College Study

Social Norms Marketing Research Project (SNMRP)
SNMRP is a five-year randomized study of social norms marketing at thirty-two colleges around the country. Like SNAPPY, SNMRP is based at Education Development Center, Inc. (EDC) in Newton, MA.