2004 |
| |
|
| July |
SNAPPY staff will present at the
Seventh Annual National Social Norms Conference in Chicago. The SNAPPY
project will be featured in a presentation "From A College Kiosk to
a High School Hallway: How the Physical, Structural, Psychological
and Cultural Aspects of High Schools Affect the Design of a Social
Norms Marketing Campaign". SNAPPY staff will also participate on two
panel presentations: "Surveying High School Students for Social Norms"
and "High School Students and The Social Norms Approach: Learning
from Those Who Do". |
| |
|
| June |
SNAPPY staff make presentations to
the spring tenth grade health classes about social norms and SNAPPY. |
| |
|
| May
24 |
The final spring poster "What Choices
Do You Make? was displayed in three large poster cases. Each week,
a different flyer was posted throughout the school with a different
statistic supporting good choices. |
| |
|
| May
6 |
The Wellesley Townsman published
a story entitled "SNAPPY Tells It Like It Is." |
| |
|
| April
26 |
A "Magic Eye" stereogram poster with
the slogan "Look Carefully -- Reality Can Be Hard to See" was displayed
in three poster cases (the image hidden behind what appeared to be
a mass of jelly beans was the words "Most Don't Drink.") Smaller flyers
were posted throughout the school each week with statistics contradicting
commonly held beliefs. One day during lunchtime, SNAPPY staff ran
a game called Jelly Bean Match, in which students had to match statistics
to statements. The game used a mix of "fun facts" (e.g., percent of
WHS students who are not afraid of snakes) and alcohol-related statistics.
Packages of jelly beans with the statistic and a clue were handed
out to students along with game boards, and students with correctly
completed cards were eligible for prizes. |
| |
|
| March
29 |
Large color posters with the message
" What is everyone else really thinking?" displayed in three poster
cases for a three-week period. Each of the three weeks of the campaign,
a smaller flyer with a different statistic regarding student attitudes
or perceptions was posted throughout the school. |
| |
|
| March
15 |
Large color posters with the message
"Most WHS Students Drink Less Than You Think" were displayed in three
poster cases for a three-week period. Each week, a smaller flyer with
statistics showing student misperceptions about alcohol use was posted
throughout the school. |
| |
|
| February
15 |
Launch of Spring campaign with an
informational "What is SNAPPY" theme. Large color posters introducing
the theme were displayed in three large poster cases and four smaller
explanatory flyers were posted in hallways and doorways. SNAPPY Factsheets
with answers to frequently asked questions were distributed throughout
the school. |
2003 |
| |
|
| November
|
SNAPPY staff make presentations to
tenth grade health classes about social norms and SNAPPY as part of
a four-session unit on alcohol. |
| |
|
| October
|
Surveys were administered to students
at Needham High School on October 8 and Wellesley High School on October
9. |
| |
|
| September
|
Students return to school on September
2. A SNAPPY message is waiting for them. Additional messages posted
on September 15 and September 25. |
| |
|
| June |
End of year message posted. Have
a great summer! |
| |
|
| May |
Additional messages
released May 5 and May 22. May 9 story about SNAPPY featured on EDC's
Health and Human Development Web
Site. |
| |
|
| April
|
New messages posted April
7 and April 28. |
| |
|
| March
|
The launch of the Wellesley
High School social norms marketing campaign with first message on
March 17, 2003. Second message March 24, 2003. |
| |
|
| February
|
Design of the Wellesley
High School social norms marketing campaign is underway, with assistance
from the advisory committee and several student volunteers. |
| |
|
| January
|
First round of WHS data
analysis is completed. |
| |
2002 |
| |
|
| October
|
Surveys have been administered
to students at both high schools. |
| |
|
| August
|
Survey design is completed. |
| |
|
| May
22 |
First meeting held of
the community advisory board. |
| |
|
| May |
SNAPPY receives funding
from the National Institute on Alcohol Abuse and Alcoholism (NIAAA). |
