Social Norms Alcohol Problem Prevention for Youth  

What's New?

Home

What's New?

More about Social Norms Marketing

Social Norms Links

Alcohol and Drug Information for Students

Frequently Asked Questions

How You Can Help

SNAPPY Staff and Advisors

Contact Us

SNAPPY staff will post periodic project updates to this page – check back often!

2004
   
July SNAPPY staff will present at the Seventh Annual National Social Norms Conference in Chicago. The SNAPPY project will be featured in a presentation "From A College Kiosk to a High School Hallway: How the Physical, Structural, Psychological and Cultural Aspects of High Schools Affect the Design of a Social Norms Marketing Campaign". SNAPPY staff will also participate on two panel presentations: "Surveying High School Students for Social Norms" and "High School Students and The Social Norms Approach: Learning from Those Who Do".
   
June SNAPPY staff make presentations to the spring tenth grade health classes about social norms and SNAPPY.
   
May 24 The final spring poster "What Choices Do You Make? was displayed in three large poster cases. Each week, a different flyer was posted throughout the school with a different statistic supporting good choices.
   
May 6 The Wellesley Townsman published a story entitled "SNAPPY Tells It Like It Is."
   
April 26 A "Magic Eye" stereogram poster with the slogan "Look Carefully -- Reality Can Be Hard to See" was displayed in three poster cases (the image hidden behind what appeared to be a mass of jelly beans was the words "Most Don't Drink.") Smaller flyers were posted throughout the school each week with statistics contradicting commonly held beliefs. One day during lunchtime, SNAPPY staff ran a game called Jelly Bean Match, in which students had to match statistics to statements. The game used a mix of "fun facts" (e.g., percent of WHS students who are not afraid of snakes) and alcohol-related statistics. Packages of jelly beans with the statistic and a clue were handed out to students along with game boards, and students with correctly completed cards were eligible for prizes.
   
March 29 Large color posters with the message " What is everyone else really thinking?" displayed in three poster cases for a three-week period. Each of the three weeks of the campaign, a smaller flyer with a different statistic regarding student attitudes or perceptions was posted throughout the school.
   
March 15 Large color posters with the message "Most WHS Students Drink Less Than You Think" were displayed in three poster cases for a three-week period. Each week, a smaller flyer with statistics showing student misperceptions about alcohol use was posted throughout the school.
   
February 15 Launch of Spring campaign with an informational "What is SNAPPY" theme. Large color posters introducing the theme were displayed in three large poster cases and four smaller explanatory flyers were posted in hallways and doorways. SNAPPY Factsheets with answers to frequently asked questions were distributed throughout the school.
2003
   
November SNAPPY staff make presentations to tenth grade health classes about social norms and SNAPPY as part of a four-session unit on alcohol.
   
October Surveys were administered to students at Needham High School on October 8 and Wellesley High School on October 9.
   
September Students return to school on September 2. A SNAPPY message is waiting for them. Additional messages posted on September 15 and September 25.
   
June End of year message posted. Have a great summer!
   
May Additional messages released May 5 and May 22. May 9 story about SNAPPY featured on EDC's Health and Human Development Web Site.
   
April New messages posted April 7 and April 28.
   
March The launch of the Wellesley High School social norms marketing campaign with first message on March 17, 2003. Second message March 24, 2003.
   
February Design of the Wellesley High School social norms marketing campaign is underway, with assistance from the advisory committee and several student volunteers.
   
January First round of WHS data analysis is completed.
 
2002
   
October Surveys have been administered to students at both high schools.
   
August Survey design is completed.
   
May 22 First meeting held of the community advisory board.
   
May SNAPPY receives funding from the National Institute on Alcohol Abuse and Alcoholism (NIAAA).

Social Norms Alcohol Problem Prevention for Youth
is a project of Health and Human Development Programs, a division of EDC.

A Project of EDC

Site hosted by Education Development Center, Inc.
1994-2003 Education Development Center, Inc. All rights reserved.

Please contact Webmaster for questions or concerns.

Last Update: October 2, 2003