The Social Norms Marketing Research Project (SNMRP) was conducted between 1999-2005 by Education Development Center’s Center for College Health and Safety. This major, national research study evaluated the effectiveness of social norms marketing in reducing high-risk drinking among college students.

Social norms marketing is a promising strategy to reduce high-risk drinking among students that has been adopted by numerous colleges and universities. Several schools have reported success with social norms marketing campaigns, but the SNMRP was the first multi-site study to rigorously evaluate this approach. Thirty-two institutions of higher education were involved in this true experiment over the course of five years. Several articles to report on the results are underway. These findings will advance the state-of-the-art in higher education alcohol prevention programming.

The SNMRP was funded by the National Institute on Alcohol Abuse and Alcoholism and the U.S. Department of Education.




Last updated: October 22, 2007