toys and gender -- good news
Fri, 10 Jan 1997 10:38:44 -0500 (EST)

Dear Ed Equity Colleagues,

I just read an uplifting article in this month's Ms. Magazine -- Women at
Work, Girls at Play. It tells how Girl Tech founder, Janese Swanson, has
secured a contract with Hasbro to produce a line of girl-friendly high-tech
toys. While other companies bought her products in the past, they would
subsequently drop the gender-neutral orientation in favor of presenting "boy
toys." Hasbro has agreed to market the products in a way that won't insult
girls' intelligence. Yeah, Hasbro! Swanson even has plans for movie and
television production companies and a series starring the adventurous Tech
Girl. Their web site is A company spokesperson
says "We're bringing out a line of techie gadgets for girls that are so new
and mysterious we ca't even talk about it." Stay tuned!

NOTE: Girl Tech, the toy company, is different than GirlTECH (a teacher
training and student council program at Rice University).

ALSO: In February, IDG Books Worldwide (publisher of "for Dummies" series)
will bring out Tech Girl's Internet Adventures, a guide to more than 200
girl-friendly Internet sites, with CD-ROM and capability to create own Web


Judy Gordon, Program Coordinator
Girls Count, 225 East 16th Avenue, Suite 475, Denver CO 80203
303/832-6600 FAX 303/832-7331 EMAIL

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